Public Information Video

Lonely Water

Lonely Water was a public information video made in 1973 for the Central Office for Information.

The message of the video is to warn children of the dangers of water. It shows that you should not play in around water or act carelessly. It encourages children not to swim in water without a parents permission and not to play around water alone. The key facts shown in the video is that children do not think about the consequences of being careless around water. The tone of voice is very dark and morbid due to the fact that the speaker in the video is Death/ The grim reaper. The Audience of this video would have been children who were aloud out to play alone around the age of 7-12 years. This was a successful video as it was memorable and made children of the time take notice and not play around water.