Public feedback

It is important before finalising a project to get some audience feedback. I showed my designs to a group of different age people asking what they found about the campaign. This was my feedback.

• It is refreshing to see a campaign for a cause that doesn't pull on the heart stings and is just happy and fun. It is also something I haven't seen in a campaign before and it is fun that you were able to have family interaction at the base. (FEMALE AGE 43)
• I like playing card games, I also like to collect things so I would like to collect these. (MALE AGE 9)
• I find that this is a fun little campaign which makes me think about the Dogs Trust in a happy positive way. (MALE AGE 21)
• Even if I don't have children these cards would still make me think about the Dogs Trust and would drive me more to look at the website (MALE age 45)

The feedback was mostly positive and even when people did not have families including children they still said the campaign in some way is affective at making them think about the dogs and charity. Which my main aim was to make the dogs look the most desirable and to draw attention to the Dogs Trust.