Deciding on a concept

I began by developing my ideas for the concept of a bank of art. We came up with a name for this concept which was leeds bank of art so I started by thinking of a logo.

 I began by using the college's logo but changing the words to read Leeds bank of art, the reasoning behind this was that I want the exhibition to link strongly to LCA so the exhibition will draw people to our college and because it is important for people to know that we are LCA Graphic Design students. I used the colour green to represent money but I also used the Leeds college of Art pink.

I then thought about what we talked about for the bank idea and created some mock ups. I created the idea of having the invitations look like a credit card. I also thought that as a way of giving feedback at the exhibition we could make feedback checks. I also thought we could have props such as the poles and rope to make it really look like a bank.

I then met up with my group and we talked through our ideas, We decided on the concept of the Leeds bank of art and began to mind map some further ideas, We talked about the idea of having minimal poster design as first direct is a more minimal design.We talked about the idea of including money wallets as a pack you get given with information in.
We also decided to go with the colour scheme of black, white and pink to link with first direct, leeds college of art and to keep it looking professional. We talked about the idea of using coins to vote for things and keep the audience engaged. We knew we wanted to focus on the experience as a whole and we came up with the idea of having the slogan for the exhibition  as 'Invest your Time' rather than investing their money like a real bank we want them to Invest their time in seeing our art work. Moving forward we made a list of things that we can all focus on but also said we can talk to each other about the things and collabrate.