Talking to Nick got another viewpoint on my publication idea. Explaining my idea he said that it had to many concepts and I needed to have a clearer idea before I continue designing. I need a clearer target audience and idea.
The target audience for the publication are New Students the guide/review style book is what to do and what not to do when it comes to designing food shop. This will be shown by the content of both bad and good signage within the northeast. My target audience will effect my design decisions as it should be engaging and clear to understand and navigate. As a student myself I know that when I open and book that is full of text it makes me not want to read it and feel negatively towards the content. I also find it looks to generic and boring. This is why I am aiming for something more personal in my design as well as including the necessary information.
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