Creating an advert/Animation

Once I was finished creating the app I wanted to create a video that was like an advert but also showed how to navigate through the app. I began by creating some small story boards as initial ideas.

By using the adobe program XD I knew that I would be able to film the navigational part of the video using that however I also wanted to film my own parts to show more of the apps personality and make it look more professional. I wanted to show the board range of audience by including young and older book readers. I also wanted to show the app being used on a mobile device.

After watching some other app videos I saw the phone is usually placed on a plain background so all your attention is on watching the screen. Also at the end it sometimes tells the audince that the app is available from the App Store. From these initial ideas I began to film and edit using iMovie.

I picked a upbeat song and colours and put the video together I believe it represents the app well and you can see that the app can be easily navigated.

Watch the video here https://vimeo.com/198349872