Research Road Safety

 There are many car safety charities out there working towards saving lives. Looking at some of the popular ones they all have many campaigns about different types of road safety from Motorbikes to seat belts. They all work towards educating people on the rules of the roads. They use media such as websites, videos and posters to put there ideas across.

Think! is one of the big companies that is well known in the uk for Road safety. They have a large target audience and there Moto is Stop. Think. Live.

Think! has many campaigns and they have a well made website where you can read facts, advice and watch videos, listen to adverts and Download and print posters. When looking at Think! posters they have many different styles but they mainly like to Shock the audience into spending there time looking at the poster and getting the message into their heads. There logo is made up of bright yellow which stands out and there information is clear and easy to understand. My favourite of the posters are the photography based as they look more realistic and can give the audience a better understanding of what can really happen. When moving forward with this project it is important to think of ideas that will have a large target audience and will work well as an international poster. I want to create something that will shock the audience and help them to see that driving is serious and will not only effect people in cars but people walking by.