I want my booklet to be in a style which shows that it is okay for men to have emotions. I had a discussion with a group about this and shared my feelings of creating a more feminine publication. They said that they understand my reasoning but as a male he would be less likely to pick up and read the booklet if it looked feminine. This brought forward the idea of having the cover very stereotypically masculine but the inside contradicting this by being more relaxed, calming and feeling more feminine. This relates the the fact that men feel they have to be masculine but not show there true feelings and emotions.
Looking at the way I can portray this through design is looking at type layout. I find that arranging type with more white space makes it feel more calming and relaxed. I also think picking lighter colours and more hand drawn images feels more relaxing and friendly. Thinking about masculine type you stereotypically this of bold and blocky letters that look strong and is probably in uppercase. Although my cover and insides will be in different styles I still want them to be linked in some way so they are not too different.
I am aiming for my booklet to be around 24 pages.
I looked into the differences of Masculine design and more friendly design and found it was very different in type and colour.
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