Can we make it actually Clunk?

When we found out that we were naming the collective and publication Clunk we had thoughts since clunk is a a sound, could we make our outcomes make that sound?

I had the idea of making our publication clunk by maybe having some metal hidden in the binding? or in-between the middle pages so that when you drop it, it makes a clunk.

Also we could make the business cards out of metal so if you drop them it will clunk.

The Clunk Manifesto

"The value of print needs to be celebrated. 

There is no need for exclusivity. Leading 

conversation will strip the stigma."

Our manifesto is short but clear, we want everyone to celebrate print, and stop all the stigma associated to it, Print still needs to be embraced as a form of creativity that still has a place in modern design. We can create both digitally and traditionally, equally both have the potential to create the perfect outcome for all briefs and clients.

It is important for us to have an manifesto to stick by.

Thomas Gravemaker and Clunk video

The Thomas Gravemaker teaser video I created. 

What will the publication include

Together we discussed and planned exactly what will be the content of the publication.

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What to include in printed publication? 

CLUNK

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Interviews:

• Thomas Gravemaker
• Florence 
• Coreen
• (architect)
• Wendy Richardson (art director)

- Sandra Nicolas (art director)

- Lee Boulton (writer)

• 3 to email

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- Armina Ghazaryan (printmaker)

Photographs:

• of our trip
• of recent projects, process

Artwork:

• work of those we interviewed
• imagery of recommendations (from interviewees) 
• ‘Anyone’ who wants their work to be featured, professional or amateur

Disasters and Successes

• peoples stories
• reality 

Adverts 

• print themed 
• materials, workshops, deals

Competition 

• social media challenge
• i.e. produce a image made entirely of type

Whats on

• print festivals across the world?? UK??
• competitions
• experiences, workshops
• exhibitions

The Clunk Logo

We wanted to use the type we set and printed in Amsterdam as we felt it was most appropriate because we created the type with clunk in mind.  

We experimented with isolating the different fonts we used and all agreed on our favourite. We were unable to find the name of the font but we can contact GWA and ask them if they could find out for us. We choose this because we felt it was the most bold and timeless. We want the logo to resemble in looks how the word clunk sounds. It works well alone and in black.

Some of our more fun experiments mixing the fonts. It makes a fun face.

Working on some promotional Videos

We want to create promotional videos for Clunk to put on social media. Over the trip we took many little clips when we were at the interviews showing the spaces and environments they work in. My job is to edit Thomas Gravemaker footage into a video montage. I am experimenting with music or overlaying the interview audio over the video clips. It shows Thomas showing us things in his workshop and certain type he uses. 

I think these videos are an important document of our trip and visually portray the interviews well. They will work well on social media giving people a bit of visual context on traditional print.

Changing our name

During our time spent in Amsterdam talking to professionals in the traditional print industry there was a word that stood out to us as a word we don't normally here but that they kept saying.

CLUNK

They spoke about the satisfying cluck that the machines makes when you come to the end of a print. This stood out to us and we felt it was a fun unique name. The people in Amsterdam laughed because in dutch a clunk comes across as a word used to describe someone who is fed up but they loves the context we gave it. 

When we were given run of the workshop and facilities we decided to take the word and create some traditional works from the word in wooden letterpress. We feel like this would be good to help us create a logo.

We are also considering using these prints to sell as original special edition prints.

This is a piece of work that GWA asked us to print our design over as part of a series.