Final Crit and evaluation November 4th

After I had finished my publication I had a crit with other students and a tutor where I talked about what I was aiming for what went well and what didn't.
Feedback

• It was good that I identitied a gap in the market.
• The colours are effective as they show organisation and make it easy to navigate around the book. However maybe I could have toned down the shade of colour to make the pictures stand out more.
• The hand written type fits well with the concept of having a personal less serious review book.
• The string method of binding although was unintended looked better than what the wire that I researched had looked.
• The map page looks a little less of a high quality than the typed text and image.
• The cover doesn't portray that the inside is full of colour, this could be a good surprise, or to much of a contrast.
• The humourus and personal aspect works well with the consistent layout and draws your eyes towards the main information. 

Evaluation

When starting this brief I decided to focus on creating a publication on signage in the area I live. When beginning to research I found a gap in the market and decided to act upon it by creating a book on food signage that also includes food reviews. I wanted the production to be using print and to have the cost of the book lower to be more open to a larger audience. In my design the use of colour was important to make it stand out and be well organised. I also took consideration in the style of the book making it easy to read and navigate. When researching binding methods I wanted to use a style that made the book look more handmade and personal. That is why I choose to have the book so if you don't like the signage you can just rip out the page and not have it in the book. I also made the book so that it can stand up and display your favourite page. There were no books out there that is based on food reviews due to its online presence so when designing I took some inspiration from websites such as trip advisor. I have had many group critiques showing my book and have gotten a number of positive and negative feedback that has helped me to develop my work and know that my final book is successful at the theme it is supposed to portray. I looked more into spacing text and creating organised and consistent layouts. When making all these design decisions I have took into consideration the purpose and audience of the book which is designers and people who enjoy food. Things I learnt from this brief is that It is important to make mockups which includes the same page and stock size so that it is more accurate when making your final outcome. Things that I found challenging about this brief was the binding method and making the final outcome look as professional as possible. Overall I am happy with the publication. Although the binding method did not go according to my initial plan, I learnt from it and the final outcome came out better than expected. If I was to produce the book for mass market I would need to lower the stock quality to get it to a lower price range that I believe is more appealing to the target audience of students. I would also get it produced in a different method rather than spending hours hand punching holes into the paper. I could see this book being apart of a series that shows food places outside of the northeast in the future.