Final typeface critique

Today we had a group critique on our final typefaces. we left our work out and some questions and let people look and write feedback, my questions were,

• Do you think my typeface resembles the word hollow?
• Do you think my typeface would work well within the horror genre?
• Is it effective in both upper and lower case?

This is my final typeface design and my manifesto. I also put my design into context by putting it onto a movie poster and book advertisement. 

Hollow Oaks is a sans serif font originated from Garamond and made up of curved brackets and serifs inspired by the round curves of a tree. Its rugged bark texture gives it’s a spooky feel and works well in the horror genre. The font is best used as heading on posters and book covers as it is bold and intricate.

Feedback

I got a lot of mixed feedback on my work.

Peer feedback

• It does have a spooky feel to it as it has a sketchy look and it works well in both upper and lower case but it looks best in uppercase.
• Possibly could have made the lines skinnier to emphasise hollowness but is creepy and eerie as well as being readable and legible.
• It does represent hollow and has a edgy, scary feel due to the jagged edges it is readable but wouldn't use in a body of text.
• It feels hollow in two senses maybe the size of the outline could have been more consistent.
• It looks hollow as you often think brittle and not stable like the strokes in the letterforms. I would associate the texture of the letters with horror.
• I do not think that it represents horror as I thought this font could be used in children's books as it has a hand rendered feel which personally I don't think has an scary impact.
• It resembles hollow as it is literally hollow. I like the link between the curves of the tree and font you could try elongating the letterforms to have a more 'towering over you' feeling.
• The bark texture suggests hollow and is clear and consistent.

Tutor Feedback

• A handwritten feel that works and would work for publishing and editorial, branding maybe
• Keeps its heritage well from Garamond.
• Manifesto, could be more considered by looking at your outcome and evaluating changes you made and why.
• Good to see in context to reassure viewer.