I talked about my initial ideas and how I wanted to incorporate the idea of a hollow tree. I also told them that my purpose was for the type to be used a a decorative font for horror posters and would be for print rather than digital.
I started with my first idea of thick weighted letters with nothing inside which shows hollowness but also have the lines look jagged and rough like the bark of a old tree. Then I talked about how I developed my idea by adding lines inside the text like the rings of a tree. I then looked at just having the thin lines and how it looked strange on the screen but when you print it out it looks better and more detailed as well as it would work on all scales however the smaller it is the more detail you lose. I wanted to find out which idea people liked better and thought best fitted my word of hollow and my purpose of a horror poster text.
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| Tree Bark Idea |
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| Tree Rings Idea |
I got some constructive feedback on my ideas such as the tree bark idea was the closest idea to the word because it is hollow inside. My tutor said,
- Excellent to identify usage and context
- Good to build and extend concepts and look at how it works in print and digital
- I need to be aware of the distinction between lettering and typeface design.
I realised that what I had shown of my tree bark idea was lettering as the o's and l's were different and I will need to work on making sure my font will work just as well as a typeface as some decretive fonts find it difficult to do. He also suggested I try making the weight of the font a bit smaller making it look more subtle so it could work better as a typeface.
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