I then talked through my ideas with a group of people. I discussed that my target audience is children between the ages of 8-12 because they are of an age when they go out to play without adult supervision and are less understanding of danger. I wanted my leaflet to be given out in schools and the message to be taught in lesson I talked about not making the folds to complicated or having none at all. I wanted only limited information because children do not really understand statistics so well. I also wanted my leaflet to be engaging, colourful and fun. The idea I pitched was to have a puddle shaped leaflet with one side looking calm, friendly with cursive, curved writing and bright colours. But then on the back have the information with a sharp font, dark colours and give it a more negative vibe. This is to show that water can look fine but be dangerous. I asked the group if I should add illustrations and weather I need to add a fold to make the leaflet more engaging and hands on.
Feedback
When sharing these design ideas I got some feed back,
- Your stock will need to be thick to stop it bending
- It is good to stick to minimal information when target audience is children
- No statistics makes sense
- Don't scare children to much with colour and image
- Think about what children could get hurt on under the water.
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