Leaflet Development and Final Outcome

After my critiques I started designing my leaflet on Illustrator. I knew I wanted to include illustrations due to my target audience. I made a list of things that could be dangerous and be found at the bottom of a lake or stream. I came up with the ideas of including pike, weeds, rubbish, glass and I though of adding part of a skeleton to suggest someone else has drown there before. I knew I wanted to illustrate digitally because the images would be sharper and would be appropriate to my target audience.

When adding my information I new I needed a font that would be easy to read for children. I did some research into fonts that are used in children's books. The typeface that stood out to me was Century Schoolbook because it is used in children's literature and is a serif font that can look serious in certain contexts. I also wanted the longer sentences of text to be left alined as this is the easiest layout to read. I also tried to make the text a suitable size. I added only minimal information and changed my design so that on the back would be the emergency number 999 and a website you can look on for further information. I thought this was more suitable to the target audience. 

When looking at paper I wanted it to be thick so it would not tear easy at the small fold. I also wanted the paper to have a texture so it was more interactive for children. I choose Colourplan Ice White paper which was 270gsm. I worked out that I can get 7 leaflets out of a A1 sheet so it would be easy to produce. However when I printed my final design on this paper the ink around the fold began to fall off a little bit. Therefore if I was to print again I would opt for the same 270gsm and the same colour but maybe have a gloss finish.

Tests of the leaflet

I did many tests printing the leaflet making sure the illustrations were to a good quality and the 

text was to a good size. I also had to work out how to print it double sided so that it was layout in 

the right way on both sides. Overall I think that children would benefit from my leaflet and it does

it's purpose well.