Audience Research

Due to the aim of this website being user friendly and for a huge audience purpose I felt that I needed to primary research from the target audience to find out their needs. I talked to some middle aged people with families to gain to insight to the problem.

Male 44
"When we plan a day trip as a family we are always needed to know if the place is dog friendly so we can bring our dogs along for the trip"

Female 43
"I am always struggling to find day trips that all of the kids enjoy but is also cheap for us, It would be nice to know if places have facilities such as toilets and parking"

Female 34
"I find it can be hard to find days out in the outdoors that I can get to without a car, I wish it were all in one place to find out if there is public transport near by"

Male 36
"I like to hike and living in a city it can be hard to find were the best trails are and how to get to them"

Female 42
"I enjoying running and sometimes only have time to run alone, I would be helpful to have something that tells me safe places to run alone without the risk of traffic or no people around"

My final question to the people was wether a app or a website were the best idea for the project.
Due to the older target audience they suggested that a website was easier to use for all people.

This research helped me to see that there are lots of different categories to consider for the website that can help all different people find the places they are looking for.