Promoting the website.

Now that the basics of the website are designed and I have been given feedback I want to look at how I can promote it to my target audience.

As my target audience is 30 years plus it is less likely they would be regular social media users therefore I need to figure out other ways of promoting and getting people onto the website.

I want to think about how Danny's photography can be consumed in print form. 

I found from talking to my target audience that word of mouth is usually how they know what places they want to go to but they wish they could have more visuals. I am thinking of how I can make word of mouth and photography fit together.

That brought me to postcards. 

I have created a range of postcards featuring Danny's photography of the places on the website, this means people who go to the place can buy the postcards and send it or show it to others talking about their experiences. The postcard includes the logo/website and works really well at promoting it. Postcards and cheap and easy to produce and will promote Danny's photography as well as the website.