Game ideas and Crit

I have came up with two game ideas for a campaign, one is print and another is Online.

My Online game is a matching game. There are two sets of cards, families and dogs they both have descriptions about them. To play the game you need to read the descriptions and match the families to their perfect dog.

I created some initial ideas of what the cards would look like, however I think I would draw the families so I would not take others photography.

I also created some simple wireframes of what it would look like online

After the game it would encourage you to look on 

the website to find a dog that best fits your family.

My printed game is a inspired by Top Trumps, The cards include real dogs from the website and have short descriptions. There are categories with numbers so you can play against someone. But as well as that it gives information you should take into consideration when getting a dog. I created a basic design. Something that I considered about this idea is that I didnt want to label one dog as being better than another through numbers, therefore for every dogs card the numbers all add up to 100!

You would be able to buy the whole card set online however I also like the idea of having one card included in the packaging of household objects, for example toilet roll and bread. Therefore families will randomly find the cards after there shop and this will bring the dogs trust to there attention. They can collect the whole card set by doing this, or this will make them go online to buy the set and there they will see the real dogs that can be sponsored or adopted.

Getting Feedback

After creating some mock up ideas I felt that I should get some feedback to wether this was a good campaign idea. I showed my games and asked which people liked the most and wether I had the right tone of voice for a campaign. This was the feedback I received;

• They felt my idea was unique as a campaign as most campaigns are posters, leaflets and videos.
• They felt my idea was engaging and fun for families
• They felt that I should have many games both online and digital. 

After this feedback I feel that I should develop both games but also come up with ideas of what to call the campaign and how to make it visually appealing and readable. It helped to see that I was moving in a good direction within this project.