Research into family games.

Now I know that my target audience is families I wanted to do some research into popular family games. Board games and card games were the most popular. There were many common factors within the games.

• An element of competition 
• A lot of the games include cards 
• Knowledge or strartegy 

Something that was also important to my research was wether to do a online game or a physical game. Online games are popular with children however not as much for family playing. Physical games are much more popular for getting families to play together and have fun.

Creating a board game would not be practical as it would cost more Money to make and people would have to buy it to own it which would not have as big of an audience as intended. 

Therefore I want to create a card game inspired by Top Trumps an already popular family game.
A card game is better than a board game as it is easier to incorporate information which is the main outcome of the dogs trust campaign to promote the dogs to families. Also if someone has something physical which is useful and fun they are a lot more likely to keep it and have it in their mind rather than throw it away. The designs are also able to include photography and fun bright colours which are engaging to a younger audience and fun for all ages.