The dog is the most popular pet in Britain, statistics show 24% of the population own a dog. There is an estimated 54 million dogs in Britain in 2017.
Some shocking statistics from dogs trust
- The Stray Dog Survey reveals 47,596 dogs were heartlessly left behind in council pounds, where they remained unclaimed by their owners
- Dogs Trust never puts a healthy dog down, but 5,142 stray dogs were put to sleep by UK Local Authorities between 2014 and 2015, that’s one dog every two hours.
Dogs Trust are good at pulling at the heart strings bring emotional filmed advertisements and content aimed at families. I want my target audience to also be families however due to this fact I want my Campaign to be more lighthearted and fun especially to families with children.
On the Dogs Trust website I expected there to be a big use of yellow. However there was a a lot of vibrant colours and some fun patterns to compliment each section of information. I like these patterns as they feel engaging to a wide audience, I want to use pattern like this within my designs.
Previous Ikea Campaign
Although this is not a Dogs Trust Campaign I have taken some inspiration from this interesting and unique campaign aiming to find homes for homeless dogs.
They created a video showing cardboard cut outs of dogs in the home scenes in Ikea. You could scan the dog and 'order' it like the furniture. This was a clever way of showing people they can complete there home with a dog.
I really liked this campaign as I like they are showing dogs of members of a family and part of a home. I need to find a way of advertising some of the dogs in the trust which will make people want to go onto the website and look through all of the dogs finding the perfect one for them to adopt, foster or sponsor.
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