Creating idea generation I wanted to list all possibilities of what I could do for a campaign while taking into consideration my main theme which is being able to feature the real dogs which are in the centres throughout the country and also to show them as vital members of a family.
A first thought was to create a poster campaign which features dogs however its disadvantages is you cannot feature many dogs as there would likely not be many over 5-8 posters. An idea which will change this is to create a book with many dogs, however this could cost money to create and why would people pick up or buy this book when all the information is free online?
Another more successful idea is to create Digital formats that are fun to interact with and on the Dogs Trust Website however there needs to be a way to get the person to the website and to encourage them to take the first step to interacting. A fun thing to think about is creating a game as that promotes families communicating with each other and means the campaign would have a bigger target audience. Merchandise could be a fun ideas however is hard to get right and fit to fashion and a large target audience.
I want to explore more before following one of these campaign themes.
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