This was the feedback.
1. Do you like the book better with ripped or without ripped edges?
2.Should I wear down the cover to symbolise the bruises that life can cause on the outside of a body?
- I think that the typeface and the dark blues looks sophisticated so wearing down the cover may not work with this look.
- No as that suggests 'the end of the road' a well lived life. You want to encourage them to keep going. not to just accept the lives they lived.
- It isn't necessary to wear down the cover. The book should symbolise clearing the mind.
- I actually think a clean, neat front cover is more effective. An intentionally battered book might give the appearance that the book is old and not relevant. A clean cover is also reinforced the name 'Survive'
- No. The simplicity will appear more as it reflects the simplicity of the info and inside design. Doesnt require thinking to understand.
3.What else can I create to make this booklet part of a campaign?
- Social Media videos? Look at the 2017 time change campaign - They focus on guys supporting each other in terms of mental health
- A book mark, encourages people to keep a hold of the information, stickers? Good for campaigning.
- Maybe make a poster series with a logo/logotype same as the book.
- Social Media and animation
- Logo, digital collateral- Maybe link to a charity or keep independent with no stake holders?
- Social media Campaigns would work plus public awareness ads, maybe tie in with a charity?
4. Any other Comments?
- Illustrations really cool.
- The colours inside could be brighter
- Good Concept
- The design decisions are Clear but on the inside it talks about stereotypes, maybe mention more about breaking them. Maybe include more ways of getting help rather than facts
- Love it!
- 'Male Suicide awareness could have been on the inside front to inform the reader more.
- The teared edges is more engaging
- Think about distribution - Maybe Perfect bound would feel more masculine.
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