Final Campaign Critique

I had a group critique showing all of my campaign designs together. I wanted to show my campaign and see if anyone thought that something was missing. We had a discussion about how this is a difficult issue to target. Everyone felt that my designs were appropriate and really liked my booklet and the idea behind it however they thought there was not an overall thing that draws the campaign together. I need something with the biggest audience and that draws the most attention to the campaign. It was suggested that I could create some type of video that would promote the campaign.

We talked about some successful videos such as the video used to show men crying. People felt I needed to think about my target audience. Would I target the men themselves or the families and relatives would could talk for them. Everyone felt that I had a difficult challenge and felt that it was good that I identified that people are not willing to talk about this issue. To carry on from this critique I am going to research, plan and mock up a video that can go along side my campaign.