Within feedback and research I have found that Men are the least likely to admit they need help therefore within this campaign video I wish to target the family and friends of the people who could be at risk.
My idea is to show people talking about males in their lives. It would go like this,
"My Grandad is Loving and Kind"
"My Boyfriend is Funny and Caring" Etc.
The tone of voice will be happy and sweet however when it gets to the last person they will say,
"My Dad took his life" or " My Dad commit suicide"
This will dramatically change atmosphere to sadness and give the audience a shock. This is because people don't usually say things like this confidently. It will then cut to the information of Survive plus a short message.
This video will be made to look like people are celebrating there loved ones but then end with a strong message that you need to look out for people and help them get help.
I will create this using students however if I was to do this properly it would use a range of people from different ages. I will use a plain studio and get people to sit on a chair when telling their stories.
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