Survive Campaign Ideas

I felt that after my research that the booklet would work better as part of a campaign rather than on its own. Especially as its aim is to raise awareness. Therefore I decided to think of some ideas of making a campaign. I have the idea to call the campaign Survive after the booklet but because it also sounds strong and that it would appeal to males. I whatever I make to have the same aesthetic as the booklet so it looks more like a collection and works well together. In mind maps I felt that leaflets and posters were the more obvious to a create for campaign as they are a good way of putting across information. I also thought of the idea of creating bookmarks as they could be found with the booklet. I could also create badges that people wear to show support. Within a campaign it is important to spread the word and to make the content reach a wide audience therefore I need to look into where the design would be found/distributed.

In my initial sketches I looked at the idea of having the theme of dark blue and the blue bubble pattern as a contrasting look.