LogoType Brief

Today I was briefed on Studio Brief 01 which is about Logotype. We were split into groups for this project and given the brief to produce a series of logotypes for a rebrand of a given company and we had to use only type. There were five possible companies and my group were given a car rental company called Global. Global are sponsors of leeds united and are a service were you can rent high quality cars.

Global’s current logo is Futura text in Pink and includes a globe. When we first got into our groups we did some research into the company finding out about who the target audience were and where the logo would appear. We soon decided that the name did not suit the company as it is not particularly a global company as it is located in Leeds and we do not think it suits the classy brand identity. We brainstormed a few names and decided between two, Pinnacle and Spire which both have a meaning of the high and most successful point. We also talked about using an serif font to contrast other car rental companies. We looked at Vignelli's basic fonts that are serif which are Garamond, Bodoni, Century Expanded and Times Roman. We have decided to experiment with them fonts and meet back and show each other our outcomes.