Yesterday I had my first critique for the logotype task. I decided to create a small powerpoint to help tap me through my initial ideas so far.
I talked about the things I liked about the company and the things I don't like. I asked my peers wether it was wise to change the name to make something international and they said I should not because it has had its name for a long time but maybe make one of the names international. I also wasn't sure wether to make the company look more high end and classy using serif fonts. They said maybe try to stick to sans serif and keep it modern but everyone did agree that the current logo needs changing. I am now going to start to experiment with different logotypes and maybe only slightly change the name.
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